TIL Desk Lucknow/ Linen Club is a pioneering brand of Linen in India with over 7 decades of expertise in weaving the finest quality linen fabrics crafted with authentic flax fibres sourced from France and Belgium. Linen Club offers the widest range of designs in India and is synonymous with the finest quality linen. Linen Club has 7000+ point of sales as multi-brand outlets and 200+ networks of stores and exclusive brand outlets. With the largest retail chain of linen in India, Linen Club serves as one stop destination for all linen lovers and is the No.1 Linen Brand in the country.
The iconic Aditya Birla Group brand has opened an exclusive store on the first floor of Lulu Mall in Lucknow. This will be Linen Club’s fourth store in Lucknow and the 13th in Uttar Pradesh.
The rise of shopping mall culture in emerging cities is one of the most critical growth drivers for all businesses especially fashion retail. Lulu Mall promises the best-in-class retail experience to consumers of today and Linen Club with its widest range of 3000 + designs in fabrics and an extensive collection of apparels across men and women spanning across all applications such as Shirts, Trousers, Shorts, T-shirts, Jackets, Kurtas, Bandis will certainly win many more Linen lovers in the city of Lucknow.
Apart from its latest store at Lulu Mall, the other Linen Club stores are in Gomti Nagar, Indira Nagar, and MM Marg.
Mr. Satyaki Ghosh, CEO of Domestic Textiles at Aditya Birla Group, said, “Our Linen fabrics have always been a preferred choice amongst linen lovers. Now we are extending another exclusive destination for linen enthusiasts. The new store at Lulu Mall will have our complete range of fabrics along with Linen based apparels for both men as well as women. With our continued focus on enhancing our product
portfolio, introducing new categories as well as category-first innovations, and offering sustainable solutions to the consumers, we aim to build Linen Club as the most preferred and conscious brand for the evolved consumer of today.”
Linen is a naturally sustainable fibre. Linen Club’s entire range made of 100% linen or blended natural yarns is an eco-friendly range. It is comfortable, breathable as well as light at the same time.
The versatile fabric also looks classic and timeless when worn as part of one’s celebrations. Linen Club’s new offering – Ethnique, a ceremonial collection of pure linen fabrics, provides a complete solution for weddings from Haldi, Mehandi, Sangeet to the main attire.
With its new age innovations and consumer understanding, Linen Club is ready to tap the northern market and make its mark in the favorite city of Lucknow.
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