TIL Desk Lucknow:
Red Chief successfully concluded the prize distribution ceremony of its much-appreciated “Buy & Fly” campaign at Holiday Inn, where customers who won special interstate and international travel packages were honored.
The “Buy & Fly” campaign was launched to recognize and celebrate the continued trust and association of customers with the brand. During the campaign period, customers making eligible purchases were given an opportunity to participate in a transparent lucky draw, in which winners were selected fairly through a declared process.
Speaking on the occasion, Managing Director Manoj Gyanchandani said, “We have always followed our ‘No Shortcuts’ philosophy and never adopted shortcuts while building the Red Chief brand and our product portfolio — whether it is our footwear range, apparel line, or accessories. The same philosophy applies to our customers as well. We leave no stone unturned in providing the best experience to our customers, whether through our products or services, because customers are an integral part of our brand journey. We are delighted that customers value our products and enthusiastically participate in every program and reward initiative.”
Executive Director Parth Gyanchandani also thanked customers for their trust and continued support. He said, “The ‘Buy & Fly’ initiative was designed to celebrate customer support and provide memorable experiences. Congratulations to all the winners.
Through campaigns like ‘Buy & Fly,’ we are going beyond shopping across all our brand stores by offering customers special experiences while strengthening trust, transparency, and long-term relationships.”
The award ceremony witnessed the presence of winners and brand representatives, creating a festive atmosphere throughout the event. Customers were formally felicitated for winning memorable travel experiences.
