TIL Desk/Business/New Delhi/ The last quarter of 2020 saw e- commerce order volume growing by 36 per cent in India with Personal care, Beauty and Wellness (PCB&W) segment being the biggest beneficiary, according to a report.
In October to December 2020 period, PCB&W and FMCG & Healthcare (F&H) categories’ volumes grew by 95 per cent and 46 per cent year-on-year (YOY) respectively, said the Q4- 2020 -E-commerce Trends Report’, released by Unicommerce and Kearney.
Tier 2 and 3 cities accounted for a 90 per cent YOY incremental volume and value growth, it said. The report, which assesses the e-commerce growth in Q4 2020 with the sector-wise analysis, said brand websites reported a 94 per cent volume growth in fourth quarter of 2020 as compared to same period last year.
