TIL Desk/Business/Mumbai/ Swedish furniture giant IKEA is set to launch its first small-format city store at Worli, Mumbai, on Thursday. IKEA, which is part of the Ingka Group, had set up its first store in the country in Hyderabad in August 2018, which was followed by a store in Navi Mumbai in December last year.
The company has an online presence across Hyderabad, Mumbai, Bengaluru, Surat, Ahmedabad and Vadodara. The city store format allows IKEA to open smaller stores within smaller spaces available within urban space and makes it more convenient for the many customers to experience the IKEA offer, the company said in a statement on Wednesday.
The Mumbai city store will offer the entire IKEA range (8,000-9,000 products) facilitated by a well-integrated digital and physical shopping experience. The company, however, will allow only customers with a vaccine certificate, with over 14-day lapse after the second dose, to enter the store for shopping, according to the statement.
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