TIL Desk/Business/Mumbai/ After rattling the telecom market last year with its fourth generation services, Reliance Jio on Friday shook up the sector again with a 4G feature phone, to make inroads in the country’s 500-million customer base.
The Mukesh Ambani-owned firm, which of late has been witnessing slowing customer addition, will give the phone effectively for free to customers, with a three-year contract. The phone will be sold for a security deposit of Rs 1,500, returnable at the end of three years for a full refund.
It is not clear what consumers may do if they want to continue using the phone. The bundled Jio connection will come with three different usage plans — Rs 24 for two days, Rs 54 for a week, and Rs 153 for a month.
The phone should allow Jio to speed up customer addition, as it will now cater to the mass market. And, add pressure on other telecom operators, now forced to match the rates, which come bundled with the device.
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