TIL Desk/Business/New Delhi/ Home-grown mobile phone company Lava International has become the first Indian brand to launch 5G smartphones for domestic consumers. The smartphone launched under the brand name ‘Agni’ has been developed by Lava in India and is getting manufactured at its plant in Noida, Uttar Pradesh.
“The purpose of launching Agni is to give Indian consumers the choice of a made in India 5G smartphone for Indians by an Indian company.”We wanted to establish before people that there can be an Indian brand which is technology oriented.
“We are second in the world to launch a 5G smartphone on Mediatek Dimensity 810 chipset,” Sunil Raina, president & business head, Lava International told on the sidelines of the launch. He said that the price of Agni has been kept at Rs 19,999 which is competitive, compared to Chinese brands that dominate the Indian market at present.
The Lava Agni 5G will come with a 6.78 inch full high-definition plus IPS punch hole display which is largest in its segment. “We have beaten most of the Chinese brands in specification. “It makes a statement that Indian companies, at least Lava, is capable of building a phone from scratch… enter into a segment which is highly competitive and lead the show.
