TIL Desk/Business/Mumbai/ Flipkart on Monday launched Visa Safe Click (VSC), powered by Visa, that will eliminate the need for One Time Passwords (OTP) for transactions up to Rs 2,000 on the e-commerce platform.
VSC will deploy India”s first in-app, device-based network authentication solution for a hassle-free and safe payment process for the consumers, Flipkart said in a statement.
“OTP-based authentication is one of the biggest points of friction in online card transactions, wherein we have observed significant customer drop-offs, said Ranjith Boyanapalli, Head, Fintech and Payments Group at Flipkart.
“VSC completely replaces OTP with a background authentication, removing the need for any additional customer action. Through this initiative, we hope more consumers can make small-ticket purchases more easily and complete their purchase journey in a click,” Boyanapalli noted.
