TIL Desk/Business/Mumbai/ Tata group’s hospitality firm Indian Hotels Company Ltd (IHCL) on Friday said its ‘Taj’ brand has been rated as the strongest hotel brand in the world. According to the ‘Hotels 50 2021’ report by Brand Finance, Taj topped the strongest brands list for having stood resilient in spite of the challenges posed by the pandemic, besides other achievements.
The Taj brand has re-entered the ranking for the first time since 2016 when it was at 38th spot. Brand Finance, a global brand valuation consultancy firm, evaluates the relative strength of brands, based on factors such as marketing investment, customer familiarity, staff satisfaction, and corporate reputation.
“According to these criteria, Taj (brand value USD 296 million) is the world’s strongest hotel brand, with a Brand Strength Index (BSI) score of 89.3 out of 100 and a corresponding AAA brand strength rating,” Brand Finance said in the report.
