TIL Desk/Business/New York/New Delhi-Yahoo, which was acquired by US wireless communications service provider Verizon for a mere $4.8 billion in July last year, will soon be called Altaba, media reported on Tuesday, adding that Yahoo CEO Marissa Mayer will step down from the board of directors.
“Six Yahoo directors will be leaving after the Verizon sale, including Mayer”. The Yahoo acquisition will lead Verizon to firm up its operations in the digital ad space. According to experts, the viable option for Verizon is now to marry online Yahoo assets with AOl, which it acquired for $4.4 billion.
AOl has properties like The Huffington Post and technology websites Techcrunch and Engadget — and now Yahoo Finance — which together can become a strong digital advertising platform for Verizon.“Verizon will surely monetise both Yahoo and AOl operations to get the best out of this deal,” Vishal Tripathi, Research Director at global market consultancy firm Gartner, told.
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