TIL Desk Bollywood/ From celebrating 25 years of music maestro AR Rahman to Bollywood A-listers taking on the stage in New York, the 18th edition of International Indian Film Academy (IIFA) awards promises to be a grand celebration of Hindi cinema in the US.
IIFA, which celebrates the achievements of Bollywood in different cities across the world, will be held at the iconic MetLife Stadium in New York from July 13-15. “The special treat from IIFA this year is New York. Bollywood will take centre stage in the most significant city of the world,” Sabbas Joseph, Founder, Director of IIFA, told.
“Not only are we going at Times Square for IIFA stomp but we will also ring the bell at the New York Stock Exchange (NYSE) to commence the celebration. India’s best performers Salman Khan, Katrina Kaif, Alia Bhatt and Varun Dhawan will take on the stage. We also have a special tribute to AR Rahman.”
This year IIFA will offer a fusion of fashion, music, dance as well as food as a first-ever culinary contest organised by New York-based Indian chef Vikas Khanna. “We hope to mesmerise the audience not just in New York but across the world. We all are set to make a statement on behalf of Indian cinema and culture,” Joseph added.
