TIL Desk Bollywood/ Shah Rukh Khan and Imtiaz Ali have an unconventional surprise up their sleeves to introduce the audience with their upcoming film “Jab Harry Met Sejal”, before its release.
In an innovative move, the actor-director duo will present “mini trails”, that is, a series of 30-second-long clips from the movie, in the run-up to the film’s release on August 4.
Ali, who came up with the idea of “mini trails”, wants to showcase the idea of the film to the masses that will give them an insight into the world of lead characters Harry and Sejal, played by Shah Rukh and Anushka Sharma.
The first of these “mini trails” will be unveiled on June 19, which will serve as a build-up to the songs of the film and help communicate the essence of the love story.
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