SRK launches Riteish and Genelia Deshmukh’s plant-based ‘meat’ brand

TIL Desk Bollywood/ Bollywood superstar Shah Rukh Khan on Friday launched a vegan meat alternative brand on the auspicious occasion of Ganesh Chaturthi for his friends and colleagues, Riteish Deshmukh and Genelia Deshmukh.

Taking to Twitter, SRK said, “My friends Genelia and Riteish were discussing who would launch their plant-based meats venture. I opened my arms wide and said ‘Main Hoon Naa’. I wish the entire team of Imagine Meats my best as they dish out #TheHappyMeat.”He also posted a photo of himself with his arms open wide, holding two packets of Imagine Meats products.

Talking about the intention behind launching the vegan meat product, Riteish said, “We’re extremely glad to launch our plant-based meat venture and we are confident that Imagine Meats’ uniqueness will in a way help us drive a solution to the complexities plaguing our planet.”