TIL Desk/National/New Delhi/ Ratings agency BARC (Broadcast Audience Research Council) has decided to pause weekly ratings for news channels for three months as it reviews its system amid the row over alleged rigging of viewership ratings by three channels.
The suspension of ratings applies to all English, Hindi, regional and business news channels.”… starting with the ‘News Genre’, BARC will cease publishing the weekly individual ratings for all news channels during the exercise. This exercise is expected to take around 8-12 weeks including validation and testing under the supervision of BARCs Tech Comm.
BARC will continue to release weekly audience estimates for the genre of news by state and language,” BARC said in a statement today. Republic TV is among the three channels being investigated for allegedly gaming ratings and using them to spread fake narratives and gain ad revenues. The two others are local channels in Maharashtra called Fakt Marathi and Box Cinema.
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