TIL Desk/Business/Lucknow/ CK Birla Healthcare launched its first comprehensive fertility clinic, Birla Fertility and IVF in Uttar Pradesh (at Halwasiya Court in Hazratganj, Lucknow). The clinic will offer clinically reliable treatment, a price promise and empathetic and trustworthy care to its patients. This launch adds to the existing presence of Birla Fertility and IVF (BFI) across Delhi, Gurugram and Kolkata.
With a legacy of over 50 years of delivering high quality healthcare, the CK Birla Group currently has hospitals across Kolkata, Jaipur, Gurugram and Delhi. Supported by state-of-the-art medical infrastructure and technology, these hospitals have pioneered several firsts and set many milestones in India’s healthcare landscape over the last five decades. With Birla Fertility and IVF, their newest brand and venture, the Group aims to be a global leader in fertility care with a vision to transform the future of fertility through outstanding clinical outcomes, research and innovation.
Speaking on the occasion, Avanti Birla, Founder, said “We are committed to delivering quality and patient-centred healthcare. Birla Fertility will strengthen this commitment further by supporting every couple in their journey, with clinical excellence and compassion. Fertility treatment is not just about IVF, it’s about a more holistic approach to promote good fertility health and treatment. “All Heart. All Science” means clinical excellence and compassionate care.”
Commenting on the launch of the new facility, Akshat Seth, CEO CK Birla Healthcare said, ‘’While India is home to 2.3 crore couples with fertility related problems, less than 1% seek medical evaluation for their issues, primarily due to a lack of awareness. At Birla Fertility our endeavour is to build awareness and access to reliable fertility treatment. After Lucknow, we plan to expand to other major cities and towns in UP to build a network of 10 to 15 centres in the State. In order to reiterate our commitment in spreading fertility awareness in communities across the country, we will offer free OPD consultations.’’
Dr. (Col) Prof. Pankaj Talwar VSM, Head of Medical Services, Birla Fertility & IVF added, ”Contrary to popular belief, fertility is an issue which affects both men and women, and our brand focus will be on creating awareness around this. In addition to IVF treatment, we offer a comprehensive portfolio of fertility treatments. This includes male infertility treatments, and advanced facilities for genetic screening, diagnostics, laparoscopic gynaecological procedures and donor services. We are also very pleased to be able to offer fertility preservation services, which include those for cancer patients. Next in our line of treatment options will be the launch of a pioneering programme in consultation with Oncologists: Ovarian Tissue Freezing for younger cancer patients.Our clinical approach is unique in its focus on improving the overall fertility health of couples by providing multi-disciplinary care under one roof: our team of Nutritionists, Counsellors, Endocrinologists, Andrologists work seamlessly alongside our Fertility experts.”
Prof Vinita Das, Consultant and Advisor,Birla Fertility & IVF said, ‘’Our clinics will open up a world of possibilities for couples, making quality care more accessible, locally. With our cutting-edge equipment and modern facilities, this clinic will be a one stop destination for IVF and other infertility treatments, not only for patients in Lucknow but also other parts of UP, Bihar, Nepal and the Middle East. Our price promise ensures accessibility to a wider market.”
