TIL Desk Sports/ Amaze, one of India’s youngest and fastest-growing inverter and inverter battery brands, has signed a deal to become the official sponsor of UP Yoddhas for the 2021-22 season of the Pro Kabaddi League. As a part of this association, the ‘Amaze’ logo will feature prominently on the UP Yoddhas players’ uniforms, allowing the brand to build brand recognition amongst younger audiences and sports fans across the country.
Speaking on the announcement, Mr. Amit Shukla, Country Head, Power Solution Business,Luminous Power Technologies Pvt. Ltd. said, “It has been an incredible journey for Amaze in Uttar Pradesh with having a solid presence in the region. We aim to triple our revenue across North India by 2023. We are also focusing on expanding our trade partners’ network to strengthen our penetration in the region further. The association with UP Yodhas is a strategic move to deepen our roots across Northern India, and together, we hope to make this season an incredibly engaging, memorable, and entertaining spectacle.”
Speaking about the partnership, Col. Vinod Bisht, CEO, GMR League Games, said, “We, at UP Yoddha, are delighted to partner with ‘Amaze’ as our official sponsors for Season 8 of the Pro Kabaddi League. We have always thrived on popularising the sport in the state of Uttar Pradesh, lighting hope in many hearts as now the youth of the state can see a career for themselves from the sport of Kabaddi. What makes this partnership with Amaze more symbolic is our common goals of lighting up lives and households in our own ways. Kabaddi as a sport represents virtues such as power, versatility and trust and Amaze as a brand also possess these virtues and that’s what makes this partnership stronger. We look forward to a fruitful partnership with the brand and a successful season ahead.”
Vivo Pro Kabaddi League is a ground-breaking initiative by Mashal Sports Pvt. Ltd. and Star India Pvt. Ltd. Backed by the Amateur Kabaddi Federation of India (AKFI) andsupported by participating members of the International Kabaddi Federation (IKF) and the Asian Kabaddi Federation (AKF), the League has witnessed tremendous growth over the past seasons.
About Amaze:
Amaze is one of the youngest and the fastest growing inverter and battery brand in India. Amaze came to business in 2018 and it is a product of Long last Power Products Limited. The company offers a range of inverters and batteries that are designed to withstand long and frequent power cuts. Besides, the brand also caters to Solar inverters, Solar Charge Controllers, Solar Panels, and Solar Batteries as part of its solar products portfolio. The Company aims to provide high performance and high-quality power back up products to its customers through its network of distributers present in most of the cities across India.
About UP Yodhas
U.P. Yoddha is a Pro Kabaddi League team based in Greater Noida, owned by the GMR Group that was introduced into the league in the fifth season, and has been part of the league ever since. The Yoddhas play their home matches at Shaheed Vijay Singh Pathik Sports Complex. The team made it to the playoffs in every season since its inception in 2017.
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