TIL Desk Lucknow:
Dabur’s instant energy drink brand, Dabur Glucose, has launched its nationwide “Energize India” campaign aimed at promoting young sporting talent and creating awareness about the importance of energy and stamina among athletes training at sports academies across the country.
As part of the initiative, the company organised a special awareness session on energy and stamina management at Maharaja Agrasen Public School in Lucknow. The event was attended by renowned doctors and experts, along with Dinesh Kumar, Corporate Communications, Dabur India Limited; social worker Pankaj Tiwari; Ajay Yadav of Pari Pustak; and Chief Coach Dharmendra Shukla.
During the interactive session, young athletes were educated on the role of proper nutrition, hydration and energy management in enhancing sports performance. They were also guided on improving their stamina and endurance to achieve their full athletic potential. Dabur felicitated the academy’s top-performing athletes during the programme.
Speaking on the occasion, Vineet Kumar, Marketing Head – Health Supplements, Dabur India Limited, said, “We are delighted to launch the ‘Energize India’ campaign to raise awareness among young athletes about the importance of energy and stamina. The campaign is designed to inspire them to perform at their best. Dabur Glucose provides instant energy, making it an ideal choice for athletes and individuals leading an active lifestyle.”
Chief Coach Dharmendra Shukla emphasised that balanced nutrition and proper hydration are crucial for achieving peak performance in sports. He said athletes can significantly improve their stamina and endurance through the right dietary habits and training.
Dinesh Kumar, Corporate Communications, Dabur India Limited, said, “Dabur Glucose has always encouraged young people to adopt a healthy and active lifestyle. Our partnership with young athletes is another step towards that goal. With its refreshing taste and instant energy, Dabur Glucose helps athletes stay energised and deliver their best performance.”
